TOCA is a bold young brand of NFC business cards looking to gain awareness and market-share in a very tight field.
We examined the competitive landscape, labor trends, networking forums, memes, business journals, and evidence-based psychological insights in developing our perspective. The result is a strategy that is firmly rooted in data, but isn’t afraid to reach for something more profound.
This project is from the M.AD Strategic Planning Bootcamp, and was a lot of fun to work on. Many thanks to Nick and Mateo for letting us dig into on your inspired project.
