Product Development and Launch

Swash is an innovative new clothes care product that was the result of a nearly decade long partnership between Whirlpool and P&G. Through Anomaly's innovations group I served as the creative director overseeing multiple partner agencies in the creation and production of all launch creative and marketing assets. This ultimately included the Swash website, social media, product photography, copy, brand strategy, video content, and a digital toolbox for marketers.