The Doubletake
Starbucks wanted to promote their new Doubleshot products online. However, they had no paid media and no access to their own social media channels.
We started by creating two longer-form YouTube videos with multiple cameos by Vine-celebs, Zach King and Khoa.
Then we worked with Zach and Khoa to create branded Vines pushing users to the YouTube video. Their task was to find all of Zach and Khoa's "doubles" in the YouTube videos.
As incentive, Zach and Khoa promised to each create two more special Starbucks Doubleshot Vines staring one of the users who responded.
In addition, we worked with the Onion to create a piece of native advertising.
The results were 3 million YouTube views, over 4 million total views, 200,000 engagements, and a 5.5% engagement rate.
