For the holidays, Samsung's line of sleek home appliances wanted to be contemporary, yet relatable. To do do this, our team at EdelmanDigital decided to celebrate real Twitter users' home-spun traditions. Under #HowWeHoliday, we brought these traditions to life with the help of animation studio, Polyester. For a challenging sector during a highly competitive time of the year, I'm proud of the way this fun, human campaign turned out.
Have a new tradition? Elle, IL, does a Hanukkah Scavenger Hunt! Tweet yours w/ #HowWeHoliday & we might doodle it! pic.twitter.com/HiiqxXxbZa
— Samsung USA (@Samsungtweets) November 20, 2015
“Dad becomes our Living Xmas Tree”—Laurel, FL. Tweet your new tradition w/#HowWeHoliday & we might animate it. pic.twitter.com/9mk4OD23gp
— Samsung USA (@Samsungtweets) November 25, 2015
.@OhJoyStudio proves that imagination > snow. How do you reinvent holiday traditions? Share with #HowWeHoliday. https://t.co/QABa1c4Isz
— Samsung USA (@Samsungtweets) December 1, 2015
Jake’s uncle carves meat with a sword. Share your family’s cool traditions with #HowWeHoliday! pic.twitter.com/dbKvUKoWgu
— Samsung USA (@Samsungtweets) December 7, 2015
Have a tradition like Allyson’s Holly Jolly Family Band? Tell us with #HowWeHoliday! pic.twitter.com/9l9FfFJAkI
— Samsung USA (@Samsungtweets) December 10, 2015
Tweet your next-level tradition with #HowWeHoliday. We bet you can match Sam’s Lobster Derby! pic.twitter.com/K3lsmpQjmn
— Samsung USA (@Samsungtweets) December 14, 2015
Check out a tasty new tradition from DIY expert @ohjoystudio. Then share yours with #HowWeHoliday! pic.twitter.com/qRoAyWhY29
— Samsung USA (@Samsungtweets) December 18, 2015
A chocolate coin alarm kept Krysten from sneaking out of bed. Tweet your new traditions with #HowWeHoliday. pic.twitter.com/EN64MNPfzp
— Samsung USA (@Samsungtweets) December 22, 2015
Dan’s folks pack all gifts in big boxes to keep his little bro guessing. Tweet your traditions w/ #HowWeHoliday pic.twitter.com/XEldFDccAD
— Samsung USA (@Samsungtweets) December 24, 2015
.@Is4Drea hosts a Gingerbread Smash. Tweet how you rock traditions with #HowWeHoliday. pic.twitter.com/PUhAlMRWBY
— Samsung USA (@Samsungtweets) December 28, 2015