Microsoft “The Dot-Cons”
Only in advertising can you help a household name like Microsoft Internet Explorer regain market share by committing potential felonies.
Case Study
"The Inheritance Store"
"The Greater Offshore Bank & Trust"
Online
If anyone who viewed the commercials still searched for these companies online, we had a little easter egg where they’d be directed to the same fake storefronts.
A timed message prompt then revealed their own IP and they’d be redirected to an educational page to view videos about web security and again reminded why they should still upgrade to Internet Explorer 8.
