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Ian Falcon / Creative

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"It’s On Us" is a rallying cry that hopes to refocus responsibility for the sexual assault epidemic in our nation’s universities.

For too long the onus of prevention fell on would-be victims. Our campaign turned the spotlight around onto the would-be bystanders who have stayed in the shadows for too long. That means strangers, friends, family, you, and me.

When 1 in 5 women experience some form of sexual assault while in college, it means we all need to pay attention and take some for of responsibility to ensure the basic safety and wellbeing of those among us who are more vulnerable. For me, this was a humbling project that provided a sliver of insight into a reality women and men have had to navigate as a course of daily action.

Since President Barack Obama and Vice President Joe Biden launched “It's On Us” in 2014, more than half a million people have taken the #ItsOnUs pledge to stop sexual assault on campuses.

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