I'm a total sucker for cartoons. So when the chance came to help create a campaign that incapsulated the crazy world of Gushers, Fruit Roll-ups, and Fruit By The Foot, I couldn't have been more excited. Our team got to work with some of the best animators in the business to explore the entirely unique, twisted, fun world of...Fruitsnackiaaa. This campaign always reminds me to keep it fun while being grateful for our kinda dumb, yet surprisingly impactful jobs.