Mountain Dew - DEWcision2016

I worked with a small team at VaynerMedia in 2016 to help create the first annual Dewscision for Mountain Dew. Not much to my surprise, Dew still has the near cult like following they had when I was a teenager. Using multiple media channels, partnerships, physical challenges, and consumer engagement models, we were able stoke those Dew fueled fires a bit more.