Our smart phones are as much portals to other worlds as they are mirrors of ourselves. The wallpaper I’ve chosen, the colors, icons, fonts, animations, and so on, are a direct reflection of my own personality.
One of Android’s biggest advantages over iOS has always been the flexible design of the home and lock screens. However, it was something the brand team never really focused on because it was generally taken for granted.
As the phone wars were heating up throughout 2016, our creative team at Droga5 created the #myAndroid Taste Test to demonstrate how each Android device can become a perfect reflection of their owner.
To create their custom theme, users were brought through an either/or style “quiz” to determine their design preferences. Once completed, the user can download a couple of different theme options including wallpaper, icon pack and suggest the widgets they need to complete their style.